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what we do

visual

communication 

starting conversations

through outdoor

campaigns, and making sure people don't swear

at the brand when their unskippable ad pops up.

brand building

& strategy

whether building a

brand, designing a post,

or creating a package,

we make sure it looks

nice, makes sense, and

does its job.

social media

marketing

you know how there's so

much content everywhere

now that it all kinda feels

the same and is barely memorable? yeah we

hate that, too.

brand audit

& consultation

creative thinking and

problem-solving, as well

as brand assessment. we figure out what is good, what can be better, and

what more can be done to reach celebration.

creative

copywriting

delivering messages to

hearts and minds, rather

than ears and eyes. if the

copy doesn't trigger a

thought or a feeling, it's

not good enough.

events

& activations

more like memorable experiences. whether a personal occasion, a

corporate event, or a brand activation, we make sure people would want to tell their friends & family about it

production‭:‬

from TVCs to food styling‭, ‬photography‭, ‬and videography‭, ‬we create work you can see‭, ‬taste‭, ‬hear‭, ‬and feel‭. ‬

It’s all the senses‭, ‬none of the ordinary‭.‬

pr‭ & ‬influencer

marketing‭:‬

we spark conversations that matter‭. ‬From building buzz to creating connections‭, ‬we turn influence into impact and make sure everyone’s talking about you‭.‬

media

tech‭:‬

augmented Reality‭, ‬Virtual Reality‭, ‬and the Metaverse—where‭ ‬“wow”‭ ‬moments happen‭. ‬We don’t just create experiences‭; ‬we craft the ones everyone will be talking about‭.‬

who we are

we are curious creatives inspired by human nature and behaviour to create and evolve connections between brands and people.

 

unpopular opinions are simply defined as ideas that go against or completely contradict the conventional status quo. “unpopular” is a relative term, because one's opinion may only be that way because of where they are located in the world.

across local and regional markets, the “popular” way of dealing with projects is focusing on financial gain rather than quality and creativity. our values and the love we have for what we do, make us prioritize quality and creativity over everything else, which makes our way the “unpopular” way.

contact us

phone

(+965) 9997 0084

address

al tujjar tower,

abdulaziz alsaqer st., mirqab, kuwait city.

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our core team

The unpopulars consist of two main groups. The OGs featured below are the core team of the agency, while the MVPs are a special group of creative talents we collaborate with from around the world.

reem nadar

creative director | co-founder

"i think unskippable ads are rude."

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nour alkawass

marketing wizard | co-founder

"it's all about storytelling."

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  • Untitled-2-08
  • Untitled-2-09

pizza algatwa

public relations manager

"meow weow."

  • Untitled-2-07
  • Untitled-2-08
  • Untitled-2-09

you

intern/trainee

if you're interested in becoming an intern or trainee, please send your cv and portfolio to the below address.

  • Untitled-2-07
  • Untitled-2-08
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remember to include your cv & portfolio.

are you an awesome designer/creative located on planet earth and interested in joining our MVPs list?

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our clients

the agency might be new, but the team has more than 15+ years of market experience working with many awesome clients. here are a few of our favorites:

shutterstock_525855757.jpg
our core team

The unpopulars consist of two main groups. The OGs featured below are the core team of the agency, while the MVPs are a special group of creative talents we collaborate with from around the world.

are you an awesome designer/creative located on planet earth and interested in joining our MVPs list?

remember to include your cv & portfolio.

reem nadar

creative director | co-founder

"i think unskippable ads are rude."

  • Untitled-2-07
  • Untitled-2-08
  • Untitled-2-09

nour alkawass

marketing wizard | co-founder

"it's all about storytelling."

  • Untitled-2-07
  • Untitled-2-08
  • Untitled-2-09

pizza algatwa

public relations manager

"meow weow."

  • Untitled-2-07
  • Untitled-2-08
  • Untitled-2-09

you

intern/trainee

if you're interested in becoming an intern or trainee, please send your cv and portfolio to the below address.

  • Untitled-2-07
  • Untitled-2-08
  • Untitled-2-09

we make people feel things
about brands.

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